CROWDS FLOCK TO CORPORATE GIVEAWAYS 2014

The overcast weather was not a deterrent for the thousands of Marketing, Advertising and Purchasing professionals that trooped to the SMX Convention Center in Pasay City for the three-day Corporate Giveaways 2014 Buyer’s Show which opened on July 9 and concluded on July 11, 2014.
 

The annual event, now on its 27^th year, was a big success and has proven once again that the Corporate Giveaways Buyers’ Show is the premier source for business gifts, premiums, promotional items and merchandise incentives.

With over 100 participating exhibitors, companies scouting for giveaways enjoyed the huge variety of items which included mobile gadgets, leather goods, sports accessories, garments, umbrellas, desk top accessories, bags and luggage, food & beverage gifts, and many others.

 “It’s the perfect venue to find and order business gifts.” said Elena Reyes, a regular visitor to the annual buyers’ show.  “As a Marketing Executive, one of my tasks to look for items that can serve as our company’s giveaways to clients and partners. I make it a point to visit the show every year because I’m sure to have a large array of gift ideas to choose from every time.” Reyes said.

Raquel Romero, President & General Manager of World Expos & Concepts, the organizer of the Corporate Giveaways Buyers’ Show shared that the event has grown with over 100 companies participating as exhibitors taking up more than 130 booths.

“We are happy that Corporate Giveaways continues to be recognized by suppliers as the show that helps them reach their target market. This year, we had 30 companies exhibiting for the first time. It’s a sign that the industry and the economy in general is doing well.”

Chito Belmonte, owner of Blue Silver & Black Marketing disclosed that he was able to get good leads when he joined the buyer’s show two years ago.

“I’ve been joining this show for the past two years and I must say, Corporate Giveaways opened a lot of doors for us. This is where we were able to reach a lot of big companies who I am proud to say are now our clients.” Belmonte revealed.

Another exhibitor, Rico Publico, Sales Manager of Cristanelle International said they have been participating for 16 years.

“Corporate Giveaways serves as a great way for us to keep in touch with our regular clients and meet new ones. We make it a point to have new items and designs in our booth every year for customers to choose from.” Publico said.

Corporate Giveaways is a one stop shop designed to help companies prepare for holiday and year-round gift giving needs. It is held every July which benefits Purchasing, Marketing, Advertising and PR professionals, business owners, event managers and wedding planners.

Sample corporate giveaways:

 

UPBEAT ECONOMY RESULTS IN BULLISH BUSINESS GIFTS INDUSTRY

The Philippines is currently enjoying revived confidence from domestic and international business, as evidenced by, among other things, upgraded ratings from the world’s leading credit rating agencies. These improvements have directly resulted in an upbeat corporate gifts and rewards industry, poised to take advantage of the increased economic activity. 

Hundreds of the country’s most reliable suppliers of business gift items are set to showcase their products and services at the annual Corporate Giveaways Buyers’ Show, the Philippines longest-running and most successful trade exhibition on business gifts, premiums, promotional ideas and merchandise incentives.

Now on its 27th year, the Corporate Giveaways Buyers’ Show regularly attracts purchasing managers, marketing and event professionals, HR practitioners, public relations specialists who visit the show to explore and source their year-round business gifts requirements, office solutions and even food and beverage gift options. It is scheduled on July 9-11 at the SMX Convention Center, Mall of Asia Complex, Pasay City.

“We believe the show has become a reliable barometer of the industry’s confidence in the economy. When companies are doing well, they tend to share their success with others. One of the ways this can be seen is in the quality and quantity of the gifts that they hand out during the year.” shares Raquel Romero, President & General Manager of Worldexco, organizers of Corporate Giveaways Buyers’ Show. 

Corporate Giveaways 2014 is open from 10am to 7pm. Admission is free (only visitors 18 years and above will be admitted). Interested parties can register in advance through www.corporategiveawaysbuyershow.com. Onsite registration at the SMX lobby will also be available during the event proper.

“This is the largest edition of the show in recent years, with an increase of over 50% of exhibition space occupied, compared to 2013. Out of over 100 participating companies, 30 are first-timers to the show, further indicating a boom in the gift-giving industry” adds Romero. “Visitors are sure to find what they need among the thousands of options at Corporate Giveaways 2014.”

For more information, visit their website at www.corporategiveawaysbuyershow.com or www.facebook/CorporateGiveaways.

LEARN THE ART OF GIFT GIVING AT CORPORATE GIVEAWAYS 2014

Every gift giver’s goal is to find an item that’s just perfect for its recipient. This seemingly simple task is made a bit more difficult when the giver is a company, the recipient is a valued client and the gift must reflect the giver’s brand and image. More than just a token emblazoned with a company logo, you want something that will be appreciated and valued. A gift that stays with the recipient, and isn’t passed on to someone else or worse discarded, never to be seen again. Sadly, the latter is what happens when one doesn’t take the time or effort to understand the recipient’s needs or interests.

On the other hand, a well thought out gift can do wonders for your brand. There’s something great about receiving a present that is “just what you needed” or something so unique that you’ve never seen anything like it before. The item need not be expensive, but rather creative, thoughtful and useful. After all, the more relevant the gift is to the recipient’s needs, the more they will use it, which in turn means more goodwill and mileage for your brand.

There’s no need to worry, corporate gift giving isn’t rocket science. Here are some tips and trends to ensure that your company’s gifts will always be anticipated and welcomed by your discerning clients.

Think unique:

Flower arrangements can be passé. Why not give a fruit arrangement instead? More than just being colourful and decorative, fruit arrangements are entirely edible. Now what could be better than receiving something beautiful AND delicious! Fruits in Bloom specializes in edible arrangements that are sure to be a treat for your eyes and taste buds as well.

Think useful:

These days, everyone depends on their mobile devices. But what’s the use of a phone, tablet or laptop if it runs out of power when you need it most? A portable battery pack or USB car charger from Brand Charger would ensure that busy executives always stay connected and productive.

Think practical:

Domestic and international travel has never been more popular than today. Whether it be for business or pleasure, everyone seems to be zooming here and there. A set of luggage packing cubes or toiletry kits from Storage Solutions would be a welcome addition to anyone who wants to stay organized while on the go.  

To help you plan early and explore your options, visit the Corporate Giveaways Buyers’ Show on July 9-11 at the SMX Convention Center. Now on its 27^th year, the show features thousands of products from the most reliable suppliers of business gifts, premiums, promotional ideas & merchandise incentives.

Do your canvassing, compare products, prices and negotiate directly with suppliers in one convenient, comfortable venue. With over 90 companies and 130 exhibit booths, you’ll find a wide variety of items at different price points to suit any budget or requirement. 

Mark your calendars on July 9-11, 2014 for Corporate Giveaways Annual Buyers’ Show on Business Gifts, Premiums, Promotional Ideas & Merchandise Incentives at the SMX Convention Center, SM Mall of Asia, Pasay City. 

For more information, visit their website at www.corporategiveawaysbuyershow.com or www.facebook/CorporateGiveaways.

GIFT-GIVING STILL A GOOD MARKETING INVESTMENT

Is your PR budget being “realigned”? Before you trim or worse, scrap your budget for corporate gifts, think again. 

Shrugging off corporate gift-giving as an unnecessary expense may be one of the biggest branding mistakes you can make. With ever-increasing competition across all sectors and industries, that little token might just be the final push that your brand needs to get its message across.

A restricted budget is simply an invitation to explore your creativity. Rather than just considering the cost, think about the perceived value of an item, anticipate the needs of the recipient, or even re-think the packaging for a more customized look. Most importantly, make sure whatever you’re giving reflects well on your brand.

 
Sounds complicated? Not really. Simplify your life and find what you need by visiting Corporate Giveaways 2014 at the SMX Convention Center on July 9-11, 2014.

The Corporate Giveaway Buyers’ Show on Business Gifts, Premiums, Promotional Ideas and Merchandise Incentives is an annual event held every July to help companies prepare for holiday and year-round gift-giving needs. This event will definitely be beneficial for Purchasing Marketing, Advertising and PR professionals, along with business owners, event managers, wedding planners, and the like as suppliers of quality and creative gift items will all be gathered under one roof.

“At Corporate Giveaways, the customers come directly to the suppliers.  There is the intent and goal to place and order as opposed to suppliers going on cold calls, interrupting customers’ busy business days, just for a 20% success rate,” explains Raquel Romero, President and General Manager of Worldexco, organizers of CG2014.

No need to travel far and wide to search for unique giveaways for Christmas or other major events.  No need to waste on transportation expense and valuable time that could be devoted to other pressing business matters when you just mark your calendars on July every year for this particular task.  And what’s even better, admission is FREE (but limited to adults ages 18 and above).

“At this business fair, we don’t encourage our exhibitors to retail during the show as this might get in the way of a big order.  We give them tips on how to display their items and showcase to the visitors how their products can be good corporate gifts. More than huge crowds, we would rather focus on getting the right visitors to the show. Quality over quantity “adds Romero citing advantages to exhibitors.

“We understand that not all corporate visitors will make an order right away, though there are  special cases when some companies are in urgent need and ready to place an order on the spot.  Usually, they come to browse, check what’s new, compare prices, products and negotiate with the suppliers. Our loyal exhibitors, some who have been with us for over 15 years, can attest to the event’s results year after year, “explains Bogee Romero, Worldexco Marketing Services Manager.

Now on its 27th year, Corporate Giveaways 2014 will showcase more than 80 participating companies with over 120 booths of advertising specialties, awards, medals and trophies, bags , and wallets, travel and storage essentials, balloon décor, caps and headgear, CEO gifts, Christmas giveaways, corporate neckties and uniforms, desktop accessories, organizers, handcrafted items, houseware, leathercraft, gadgets, mobile accessories, personal care products, food and beverage packages, writing instruments among others. Some of its regular visitors include representatives from the Jollibee Group, Nestle Philippines, Toyota Motors, Smart and San Miguel Corporation.

For more information on the show visit www.corporategiveawaysbuyershow.com or www.facebook.com/CorporateGiveaways.
For inquiries email: cg@worldexco.com or call telephone nos. 855-8341 to 44.