4 Reasons mabe Products Are the Best for Your Home

(Manila, Philippines) - mabe, the leading appliance company officially launches its brand in the Philippines, bringing high-quality products to the market at more affordable prices.

When it comes to finding the best appliances for your home, most people are quick to name GE as their go-to brand. What they may not realize is that many of GE’s top-quality products, including their refrigerators, washing machines, and more, are actually manufactured by their Mexico-based partner company, mabe.

Now the company is officially launching in the Philippines, and they hope to bring the same kind of top-quality products to the local market at an affordable price. As CYA’s Marketing Manager Norman Reynoso puts it, “Many desire the prestige and quality that the GE name has delivered with its appliance products. Admittedly, this is not within easy reach of the majority.  mabe hopes to be able to provide the same quality with better features at a competitive price point than GE.

Valuing their company’s tagline “When your home works, everything works,” they aim to keep the modern home a happy one by ensuring that those who work the hardest in them—moms—enjoy a more efficient and stress-free experience. The appliances mabe manufactures are designed to make housework less of a chore for the modern homemaker by being practical, easy to use, feature-rich, and reliable.

In fact, here are four reasons Mabe appliances are the best options for your homes:

1. They’re affordable.

This isn’t just in terms of the price you pay to take a mabe appliance home with you. Inverter technology that powers a side-by-side refrigerator will use up less power in the long run than similar non-inverter products, and if ever there was a time to find ways to cut down your electricity bill, this is it. Even the fact that the space inside your fridge is designed to let you find things faster means you’ll be using less power because the refrigerator door will be held open for a shorter amount of time. And you might not realize it, but the money you save because your washing machine doesn’t use quite as much water as other brands do can add up to quite a lot.

2. They’re easy to use.

mabe’s technological developments have been geared toward coming up with more intuitive designs and features, the better to keep the “work” in “housework” to a minimum. For example, many of mabe’s appliances are designed to have intelligent one touch control that are meant to make it easier for everyone in the household to operate. At a touch of a button, the microwave tells you exactly how long to prepare each veggie or consumers can select the programs that fit their washing needs. 

3. They offer innovative features.

The advantages mabe appliances offer aren’t limited to matters of design and practicality, they are constantly pushing for technological innovations that make the home a safer, more hassle-free place in which to live. This includes, for example, equipping your refrigerator with a smart station so you can control the conditions inside without even opening the door—that includes adjusting the temperature, setting the ice factory to automatically refill your ice tray, and programming the fridge to chill foods at a quicker rate. mabe has also designed washers that include programmable wash habits, safety locks, and more.

4. They’re reliable.

Appliances like refrigerators, washing machines, dryers, ovens, and more are not spontaneous purchases. In fact, it would ideal if you had to buy one of each item once and then never again. This is the kind of quality mabe appliance owners can appreciate, thanks to the measures the company takes to ensure that its products are the best of their class and designed for the purpose for which they will be used.

Clearly, put it, “We make sure that homes keep working.” And now that the company has launched in the Philippines, this is a promise they can deliver for a wider market.

“What mabe can bring to the Philippine market, thanks to its on-going 27-year alliance with General Electric and its technological development center, which is one of the largest and most advanced in the world, is higher-value appliances at more affordable prices,” Reynoso says. So there’s no reason anyone should have to settle for less than the best when it comes to outfitting their homes.

 

Appliance giant mabe launches in the Philippines

(Manila, Philippines)       With 100 million Filipinos in the world today, we are seeing a growing demand for homes, and with this comes the need to outfit these homes with appliances that will both ease the burden of housework for everyone and be reliable enough to last for years. Enter mabe, which, through its partnership with GE Appliances has been selling products to the Philippine market for years. But the company, which enjoys a top-notch reputation and position in the American market and has since focused on expanding to Middle East, Europe and now Asia, officially launched its own line of appliances here in the Philippines on September 8, 2014. And that means a number of things for homeowners and partner retailers alike. The first is that, while the refrigerators, washing machines, dryers, air conditioners, and other appliances sold by mabe will have the same high quality and top-of-the-line features as their GE-labeled counterparts at a competitive price.

mabe boasts innovative designs and intuitive technology developed by their development center which is one of the largest and advanced in the world, and they believe this is the perfect time to launch their appliances in the Philippine market. 

“We are confident more than ever,” says Jane Lo, General Manager of mabe International – Asia.  “The economy is upbeat and the growth is projected to continue for many years to come.  More homes are being built, and a better quality of living is being sought by the market.”

According to Jane, mabe aims to improve the everyday life of as many Filipino household as possible. “We are aligned with CYA Industries, our local partner, on our go to market strategy. CYA mission is to deliver the world's best brands and products that provide comfort in everyday home living, keeping abreast of technologies that make them affordable and sustainable to as many Filipinos as possible.” 

MORE ON mabe

mabe started in Mexico in 1946 by business partners Egon Mabardi and Francisco Berrondo; the first two letters of each of their family names was taken to form the company name. Initially, the company manufactured kitchen furniture, gas stoves, ovens, and embeddable grills, but in the 1960s, they began to make refrigerators as well, and they expanded their operations to Central America and the Caribbean.

mabe became known for their pioneering use of plastic interiors in their refrigerators, and their successes brought them to the attention of international appliance company General Electric. They entered into a partnership with GE in 1987 and, by doing so, gained a truly international reach. The company has since entered into various commercial partnerships, becoming a market leader across the Americas, and they hope to bring this success into Asia, Middle East and Europe now as well.

At present, mabe manufactures 13 brands in 15 plants distributed from Canada to Argentina and its products are sold in over 75 countries all around the world. They have over 20,000 employees all engaged in producing, distributing, and marketing over 9 million appliances every year.

mabe PRODUCTS AVAILABLE IN THE PHILIPPINES

For years, GE has been bringing appliances made by mabe into the Philippines, and now mabe will be launching products under its own banner locally.

They will have a full line of energy efficient side by side refrigerators with invertor technology, capacity going from 22 cuft (600L) and above. For consumers who prefer a more conventional top mount refrigerator, mabe has the innovative 19cuft refrigerator with smart station. The company is also looking to introduce different laundry options to meet different consumer wash habits, including the unique laundry center, top load washer  with infusor technology and its matching dryer as well as the twin tub for the mass market. To round this up, there will be complementary products such as freezers, microwaves and water dispenser available for the market.

For more product information, please check out the company website at www.mabeinternational.com.