(Manila, Philippines) With
100 million Filipinos in the world today, we are seeing a growing demand for
homes, and with this comes the need to outfit these homes with appliances that will
both ease the burden of housework for everyone and be reliable enough to last
for years. Enter mabe, which, through its partnership with GE Appliances has
been selling products to the Philippine market for years. But the company, which enjoys a top-notch reputation and
position in the American market and has since focused on expanding to Middle
East, Europe and now Asia, officially launched its own line of appliances here
in the Philippines on September 8, 2014. And that means a number of things for
homeowners and partner retailers alike. The first is that, while the
refrigerators, washing machines, dryers, air conditioners, and other appliances
sold by mabe will have the same high quality and top-of-the-line features as
their GE-labeled counterparts at a competitive price.
mabe boasts innovative designs and intuitive technology
developed by their development center which is one of the largest and advanced
in the world, and they believe this is the perfect time to launch their
appliances in the Philippine market.
“We are confident more than ever,” says Jane Lo, General
Manager of mabe International – Asia.
“The economy is upbeat and the growth is projected to continue for many
years to come. More homes are being
built, and a better quality of living is being sought by the market.”
According to Jane, mabe aims to improve the everyday life of
as many Filipino household as possible. “We are aligned with CYA Industries,
our local partner, on our go to market strategy. CYA mission is to deliver the
world's best brands and products that provide comfort in everyday home living,
keeping abreast of technologies that make them affordable and sustainable to as
many Filipinos as possible.”
MORE ON mabe
mabe started in Mexico in 1946 by business partners Egon Mabardi
and Francisco Berrondo; the first two letters of each of their family names was
taken to form the company name. Initially, the company manufactured kitchen
furniture, gas stoves, ovens, and embeddable grills, but in the 1960s, they
began to make refrigerators as well, and they expanded their operations to
Central America and the Caribbean.
mabe became known for their pioneering use of plastic
interiors in their refrigerators, and their successes brought them to the
attention of international appliance company General Electric. They entered
into a partnership with GE in 1987 and, by doing so, gained a truly
international reach. The company has since entered into various commercial
partnerships, becoming a market leader across the Americas, and they hope to
bring this success into Asia, Middle East and Europe now as well.
At present, mabe manufactures 13 brands in 15 plants
distributed from Canada to Argentina and its products are sold in over 75
countries all around the world. They have over 20,000 employees all engaged in
producing, distributing, and marketing over 9 million appliances every year.
mabe PRODUCTS AVAILABLE
IN THE PHILIPPINES
For years, GE has been bringing appliances made by mabe into
the Philippines, and now mabe will be launching products under its own banner
locally.
They will have a full line of energy efficient side by side
refrigerators with invertor technology, capacity going from 22 cuft (600L) and
above. For consumers who prefer a more conventional top mount refrigerator,
mabe has the innovative 19cuft refrigerator with smart station. The company is
also looking to introduce different laundry options to meet different consumer
wash habits, including the unique laundry center, top load washer with infusor technology and its matching
dryer as well as the twin tub for the mass market. To round this up, there will
be complementary products such as freezers, microwaves and water dispenser
available for the market.
For more product information, please check out the company
website at www.mabeinternational.com.
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