(Manila, Philippines) - mabe, the
leading appliance company officially launches its brand in the Philippines,
bringing high-quality products to the market at more affordable prices.
When it comes to finding the best
appliances for your home, most people are quick to name GE as their go-to
brand. What they may not realize is that many of GE’s top-quality products,
including their refrigerators, washing machines, and more, are actually
manufactured by their Mexico-based partner company, mabe.
Now the company is officially
launching in the Philippines, and they hope to bring the same kind of
top-quality products to the local market at an affordable price. As CYA’s
Marketing Manager Norman Reynoso puts it, “Many desire the prestige and quality
that the GE name has delivered with its appliance products. Admittedly, this is
not within easy reach of the majority.
mabe hopes to be able to provide the same quality with better features
at a competitive price point than GE.
Valuing their company’s tagline “When your home works, everything works,”
they aim to keep the modern home a happy one by ensuring that those who work
the hardest in them—moms—enjoy a more efficient and stress-free experience. The
appliances mabe manufactures are designed to make housework less of a chore for
the modern homemaker by being practical, easy to use, feature-rich, and
reliable.
In fact, here are four reasons Mabe
appliances are the best options for your homes:
1. They’re affordable.
This isn’t just in terms of the price
you pay to take a mabe appliance home with you. Inverter technology that powers
a side-by-side refrigerator will use up less power in the long run than similar
non-inverter products, and if ever there was a time to find ways to cut down
your electricity bill, this is it. Even the fact that the space inside your
fridge is designed to let you find things faster means you’ll be using less
power because the refrigerator door will be held open for a shorter amount of
time. And you might not realize it, but the money you save because your washing
machine doesn’t use quite as much water as other brands do can add up to quite
a lot.
2. They’re easy to use.
mabe’s technological developments
have been geared toward coming up with more intuitive designs and features, the
better to keep the “work” in “housework” to a minimum. For example, many of
mabe’s appliances are designed to have intelligent one touch control that are
meant to make it easier for everyone in the household to operate. At a touch of
a button, the microwave tells you exactly how long to prepare each
veggie or consumers can select the programs that fit their washing needs.
3. They offer innovative features.
The advantages mabe appliances offer
aren’t limited to matters of design and practicality, they are constantly
pushing for technological innovations that make the home a safer, more
hassle-free place in which to live. This includes, for example, equipping your
refrigerator with a smart station so you can control the conditions inside
without even opening the door—that includes adjusting the temperature, setting
the ice factory to automatically refill your ice tray, and programming the
fridge to chill foods at a quicker rate. mabe has also designed washers that
include programmable wash habits, safety locks, and more.
4. They’re reliable.
Appliances like refrigerators,
washing machines, dryers, ovens, and more are not spontaneous purchases. In
fact, it would ideal if you had to buy one of each item once and then never
again. This is the kind of quality mabe appliance owners can appreciate, thanks
to the measures the company takes to ensure that its products are the best of
their class and designed for the purpose for which they will be used.
Clearly, put it, “We make sure that
homes keep working.” And now that the company has launched in the Philippines,
this is a promise they can deliver for a wider market.
“What mabe can bring to the
Philippine market, thanks to its on-going 27-year alliance with General
Electric and its technological development center, which is one of the largest
and most advanced in the world, is higher-value appliances at more affordable
prices,” Reynoso says. So there’s no reason anyone should have to settle for
less than the best when it comes to outfitting their homes.
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