Two of the most prominent media and showbiz personalities
in the country were chosen by a Reader’s Digest Trusted Brand consumer survey
to be the Most Trusted TV Host Presenters in the field of News and
Entertainment.
Broadcast journalist Jessica Soho and actor
Vic Sotto are the recipients of this
prestigious, annual award based on a recent survey by the iconic
magazine.
Soho who received the same award in 2011 is
known for her incisive news reports and riveting documentaries.
The broadcast journalist has won numerous
awards for her work which include the New York Film Festival for Coverage of a
Breaking Story, and the George Peabody Award.
She is kept busy by her highly rated,
magazine style show on GMA-7 called “Kapuso Mo, Jessica” and the “State of the
Nation.”
Sotto rose to showbiz fame as part of the
wacky trio Tito, Vic and Joey.
He is also a producer of more than a dozen
films with the “Enteng Kabisote” franchise as the most successful under his own
M Zet Productions.
Vic is presently one of the hosts of the
popular, long-running noontime show “Eat Bulaga” on GMA-7 where he is known by
the moniker “Bossing.”
The Reader’s Digest Trusted Brand, now on its
14th consecutive year in the Asia Pacific region, is a marketing
institution which serves as a barometer in identifying consumer preferences and
brand appeal of products in various categories.
The annual consumer survey coverage in Asia
includes not only the Philippines but China, Hong Kong, Singapore, Malaysia,
Thailand, Taiwan and India.
With a total of 8,000 respondents coming from
eight Asian markets, Ipsos, Reader’s Digest research partner, managed the phone
and postal survey in October 2011.
No comments:
Post a Comment