Jessica Soho And Vic Sotto Chosen As The Most Trusted TV Host Presenters In The Reader’s Digest Trusted Brand Consumer Survey 2012

Two of the most prominent media and showbiz personalities in the country were chosen by a Reader’s Digest Trusted Brand consumer survey to be the Most Trusted TV Host Presenters in the field of News and Entertainment.

Broadcast journalist Jessica Soho and actor Vic Sotto are the recipients of this   prestigious, annual award based on a recent survey by the iconic magazine.

Soho who received the same award in 2011 is known for her incisive news reports and riveting documentaries. 

The broadcast journalist has won numerous awards for her work which include the New York Film Festival for Coverage of a Breaking Story, and the George Peabody Award.

She is kept busy by her highly rated, magazine style show on GMA-7 called “Kapuso Mo, Jessica” and the “State of the Nation.” 

Sotto rose to showbiz fame as part of the wacky trio Tito, Vic and Joey.

He is also a producer of more than a dozen films with the “Enteng Kabisote” franchise as the most successful under his own M Zet Productions. 

Vic is presently one of the hosts of the popular, long-running noontime show “Eat Bulaga” on GMA-7 where he is known by the moniker “Bossing.”

The Reader’s Digest Trusted Brand, now on its 14^th consecutive year in the Asia Pacific region, is a marketing institution which serves as a barometer in identifying consumer preferences and brand appeal of products in various categories.

The annual consumer survey coverage in Asia includes not only the Philippines but China, Hong Kong, Singapore, Malaysia, Thailand, Taiwan and India.

With a total of 8,000 respondents coming from eight Asian markets, Ipsos, Reader’s Digest research partner, managed the phone and postal survey in October 2011.

READER’S DIGEST TRUSTED BRAND GOLD AWARD

 Reader’s Digest Philippines recently granted the Trusted Brand Gold Award to outstanding companies based on the results of its annual consumer survey. Shown in photo are some of the  Gold awardees with Reader’s Digest Asia Pacific managing director Walter Beyleveldt ( eight from left), Philip Yeo, Group Advertising Sales director, Yvonne Tey, Commercial Director and Maricarl Garcia, Advertising Director- Philippines and emcees Nicole Hyala and Chris Tsuper from 90.7 Love Radio. Jessica Soho ( seated second from left) also received her second Most Trusted TV Host Presenter ( News/Current Affairs) award.

READER’S DIGEST TRUSTED BRAND PLATINUM AWARD

Reader’s Digest Philippines recently granted the Trusted Brand Platinum award to outstanding companies based on the result of its annual comprehensive  consumer survey. Shown in photo are some of the Platinum awardees with Walter Beylveldt, Reader’s Digest Asia Managing Director ( second from left) and Maricarl Garcia, Advertising Director-Philippines ( right). The 2012 Trusted Brand Platinum awardees are Philam Life, PLDT My DSL, Nokia, PLDT Landline, St. Luke’s Medical Center, Boysen, General Electric, Century Tuna, Monterey, Equal and Pilot.