According to a Reader’s Digest
Asia consumer survey, 94% of Filipinos agree that supporting local brands will
help the local economy grow and that 68% of them will likely purchase a local
brand over that of an international one.
Seventy five percent of the
consumer survey respondents are also likely to purchase an eco-friendly product or service. When it
comes to an eco- friendly product, 92% gave recyclable components as the most
important factor to consider.
To the survey question “Before
purchasing a product, which elements of the label do you read, if any?” 91% of
Filipino respondents ticked nutritional information as the most relevant.
These highlights of the research
findings are part of the annual Reader’s Digest Trusted Brand consumer survey
implemented in various Asian countries which include Thailand, Taiwan,
Singapore, Malaysia, India, China, Hong Kong and the Philippines.
Ipsos, Reader’s Digest research
partner and the world’s third largest research company, conducted the phone and
postal survey covering 8,000 respondents, aged 20 and above with at least a
secondary education and belonging to the top 50% of the population by household
income.
Now on its 14th
consecutive year, the Trusted Brand survey has since become a marketing
institution serving as a barometer in identifying consumer preferences and
recommendations.
The granting of the annual
Trusted Brand Gold and Platinum awards was held last May 31, 2012 at the
Genting Club, Resorts World Manila.
At the event, Reader’s Digest
Asia Pacific executives from Australia and Singapore were present to hand over
the awards to companies which scored the highest in the survey under 43
categories such as bank, insurance company, phone service, internet service
provider, toothpaste, family restaurant, hospital, camera, car, air
conditioner, juice and others.
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