MISTER DONUT ACHIEVES DOUBLE WIN AT FRANCHISE ASIA AWARDS

Being in the business for 30 years definitely doesn’t mean you get to sit back, relax, and leave everything on autopilot. If anything, you have to be on your toes, making sure you can compete with all the new players and not get ousted by passing fads. Thanks to this simple game plan, the Japanese franchise, Mister Donut, has bagged two big awards at the recent Franchise Asia Awards held at the SMX Convention Center: Best Overall Marketing Campaign of the Year, and the International Master Franchise Award  (Food: Small Store Category).

(from L-R): Atty. Victorio Dimagiba, Director, Bureau of Trade Regulation and Consumer Protection, DTI; Dean Winston Conrad Padojinog, University of Asia and the Pacific School of Management; Prof. Jose M. Faustino, Active Consultant in Marketing, Leadership, Motivation and Strategy Formulation; Jerome Tuguin, general manager, Mister Donut; Cherry Peña, marketing director, Mister Donut; and Yvette Pardo-Orbeta, President, PFA.

The Best Overall Marketing Campaign Award recognizes home-grown and international franchise companies, in operation for at least 3 years, with a successful and effective marketing program that was able to significantly contribute to the growth of the company and advancement of the franchising sector. With about 25 product launches a year and trimedia marketing efforts as well as strategic partnerships, Mister Donut bested its competitors, setting themselves apart from the rest by emphasizing family values and the joy brought about by their tamang-tama ang tamis at tamang -tama sa bulsa products.

The International Master Franchise Award is given to stable, credible, international master franchises with excellent reputation here and abroad, operational for at least 5 years in the Philippines and 5 years in its country of origin, that has become benchmarks in franchise operations particularly in the sustained growth in sales, expansion, and employment. With more than  2,000 outlets nationwide covering everything from Ilocos Norte, down to South Cotabato, Mister Donut has proven that a solid franchise infrastructure and operational excellence, coupled with the desire to give all its customers the best donut experience possible, cannot be beat. Every day, the company strives to ingrain the importance of total customer satisfaction, accountability and sense of ownership, synergy and teamwork, transformational innovation, and executional excellence not just to their own employees but also to their franchisees and all service staff and crew.

(from L-R)  Bing Sibal-Limjoco (Vice Chairman, PFA), Samie Lim (Chairman Emeritus, PFA), Terry Yap (Mister Donut), Jerome Tuguin (Mister Donut), Atty. Miguel B. Varela (President, Philippine Chamber of Commerce ) and Roberto S. Claudio (Vice Chairman for International Relations, PRA)

Working hand in hand with their franchisees, sustaining good relationships, and providing the needed motivation and support is the key to their continuous growth and success. You’d think that things would start slowing down for this 30-year old group but think again. Keeping true to its commitment, Mister Donut will continue to churn out new innovations to meet the needs of its fast-paced market for many more years to come.