Goldilocks BakeBook Launch

THE GOLDILOCKS BAKEBOOK:

Best Loved Recipes and a New Chapter in the Goldilocks Legacy

Through the years, Goldilocks, the Philippines’ number one bakeshop, has been creating one sweet moment after another. Goldilocks’ Signature bakeshop favorites, such as fluffy mamon cheesy ensaymada, ever-soft chiffon cake slices classic polvoron and mocha roll, among many others, continue to please the palate and tickle the tastebuds of Filipinos here and abroad.

The Goldilocks Bakebook is now available in any National Bookstore and selected Goldilocks outlets nationwide

Shark Media President and CEO Jajie Maullon with wife, Majivel Maullon, VP and Chief Media Relations Offier

Goldilocks Marketing Director Pinky Yee with brand endorser Dingdong Dantes

Goldilocks President Richard L. Yee delivers the opening remarks

The Goldilocks Bakebook Authors, Milagros Leelin-Yee and Clarita Leelin-Go

Event Host Maricel Laxa-Pangilinan, a self-confessed Goldilocks Mommy

(L-R) Goldilocks VP Franklin L. Go, Clarita Leelin-Go,  Goldilocks Chairman Freddie Go, Milagros Leelin-Yee, and Goldilocks President Richard L. Yee

A true Filipino icon, Goldilocks has long accompanied each birthday, wedding, baptism, graduation, anniversary, or just about any get-together espousing a uniquely Filipino passion for delightful sharing and thoughtful giving through good food.

In the same manner, sisters Milagros and Clarita, and their sister-in-law, Doris shared a passion for baking, cake-decorating and cooking and opened the  first Goldilocks store along Pasong Tamo, Makati in May 1966. The two sisters pursued the same passion towards perfection, by carefully developing each Goldilocks recipe, and by building the company to what it is today.

In celebration of 45 Goldilicious years, Goldilocks writes a new chapter in its storied legacy – honoring its past while establishing a heritage for the future – through the Goldilocks Bakebook.

The Goldilocks Bakebook is a historic collection of 108 recipes, 211 pages of eye-catching photos, and an overview of the company’s begginings. The bakebook took 7 years in the making, endless kitchen-testing, and the invaluable effort and dedication of a hardworking team in order to pass on a  priceless legacy to loyal Goldilocks consumers and followers. 

Freddie Go, Sr., Chairman of the Board of Goldilocks, envisioned and began the groundwork for this fitting tribute to Mrs. Milagros Yee and Mrs. Clarita Go. These two women have tirelessly and relentlessly pursued the perfection of each Goldilocks product, much to the delight of their loyal customers.

Flip through the pages of the Goldilocks Bakebook to discover recipes and make your own sweet Goldilocks moment, the ingredients towards building your own fairytale story.

Far from being just another recipe book or coffeetable book, The Goldilocks Bakebook is a unique recipe in itself, a product of love, devotion  and gratitude to millions of Filipinos who have made Goldilocks a part of their lives []

The Goldilocks Bakebook by Milagros Leelin-Yee and Clarita Leelin-Go (with Food Styling done by Chef Heny Sison and Food Photography done by Neal Oshima) is available in all National Bookstore branches, and select Goldilocks outlets.